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Note;- Digital Marketing is also Knows as Internet Marketing, Online Marketing.
(1) What is Digital Marketing? Or what is an Online Marketing strategy?
Digital marketing also knows online marketing, Internet marketing. Digital Marketing is the process of promoting products and services through the internet. Digital marketing is not only simple but also widely. We need a laptop or computer with internet to do digital marketing. There is much software which is very helpful for digital marketing. In simple words, digital marketing is a process where we continuously contact with the audience through the internet and try to converse with them to buy services and products.
(2) What are the features of Online Marketing?
- Digital marketing process:
- First, it is very cost-effectiveness than traditional marketing.
- It is the world’s fastest and most reliable.
- digital marketing Increases outreach to a target audience.
- It helps to earn higher revenue for businesses.
- It helps in higher ROI (Return on Investment).
- It can tell us, real-time customers who are available on our sites whether it is on social media or own websites, therefore, we can make the interaction with customers.
- It helps in building the trust of businesses with customers.
- It offers web and data analysis as a part of its strategies which are very helpful
- It helps in increasing brand recognition and awareness for businesses.
Due to so many benefits, it has become the favorites among the people.
(3) Importance of Online Marketing?
One way to get ahead of your competitors: Every month more and more businesses decreasing the traditional advertising methods and increasing the digital advertising method and focusing on SEO, Google Adwords, Google Adsense or Social Media spending huge money on these resources. This is the biggest reason why the market gets increasingly competitive and big players get ahead of little companies. Because they are focusing on digital marketing.
Encouraging engagement through the digital platform:
Here we can encourage engagement through a digital platform. We generally encourage them by showing the infographic or digital Ads.
Infographics is a process to clear your thoughts in moving image forms.
When we show any Ads on the internet that is called digital Ads.
Increasing Business reputation:
The good reputation of any business is very essential. People read the comment about your, they check reviews, they see the popularity about them which help in increasing business reputation. Without any trust and confidence of the customer, a company can not survive. Especially in the past years, the importance of reputation has become increasingly widespread. If a business has a good reputation, customers will definitely go there for purchasing. Amazon, Flipkart, etc have developed a business reputation through digital marketing.
Go beyond the boundaries:
It’s compulsory to understand that digital marketing is not only about to apply in your website. However many of the marketers think to create a website or an eCommerce and invest in SEO and/or AdWords. But to make your business stand out from the crowd. You need a real strategy proper strategy that puts potential customers first and use all the available tools to acquire them.
Before purchasing the consumer go to the internet for information and then they decide to purchase. If you have the website make them full of information.
(4) What are the Advantages of Online Marketing?
Advantages of digital marketing;
Global reach – Through the website, you find a new market and trade globally with a small investment.
Lower cost – If we plan properly and well-targeted in the digital marketing campaign. We can reach the right customers at a much lower cost than traditional marketing methods.
Social currency – In digital marketing, we create content in the form of an infographic that is marketing tactics. This content (images, videos, articles) helps in gaining social currency – If we provide the relevant information which they actually need. It will viral fastly.
Improved conversion rates – If you have own website, then your customers are only ever a few clicks away from making a purchase but you need to attract them with strategy.
(5) The disadvantage of online marketing?
There is some not more disadvantage of Online marketing:
- Online marketing is totally Dependable in technology.
- There are some issue and privacy which are full of risks.
- It has some maintenance costs due to a constantly evolving environment
- In Online marketing, there is higher transparency of pricing and therefore the price competition increasing.
- Not simple competition it has worldwide competition through globalization.
(6) The objective of Online Marketing?
- It helps to create Brand Awareness
- It helps to generate potential leads through advertising
- It aims to increase engagement amongst the audience related to your domain or business.
- Digital marketing aims of reducing the bounce rate on your website.
- It aims to increase customer satisfaction and brand loyalty.
- The main aim to understand your consumers’ needs and connecting with them directly.
- It helps when you are going to promote your new services or product launches.
- It aims to surveys your audience to validate your product and its application in the long run.
(7) How is the future career in online marketing?
Online Marketing has become the call of hours this is a really good career if you like to spend so much time on the internet. As per the possibilities more people like to spend their time on the Internet for them it is a great choice to curve your career in Online Marketing. There are many online and offline courses is available for a digital marketing course that is paid/free. More and more businesses going toward online marketing. Because here do not need physical existence but the reach of the targeted people is easily done in digital marketing. As business is going toward online marketing, they have started providing online works on behalf of them they give money. Here two benefits you want to earn money at home as well on jobs. You can do it. If you have own business your most welcome in digital marketing. According to news: In 2020 there will be available more than 20 lakh jobs in India. There are many options to do jobs:
- Content marketing
- Search Engine Optimization expert
- Search Engine Marketing expert
- Affiliate marketing expert
- Social Media Marketing expert
- Influencer marketing
- Own digital marketing agency or company
- Online marketing expert
- Email Marketing expert
- Mobile Marketing expert
- Web Analytics
- Growth Hacking
(8) How is the career in Online marketing in the future?
The growth in Online Marketing can be measured in salary terms. Online marketing is one of the best ways where you can increase your salary very fastly not dependable on the post but completely depended on your experience and skills:
Fresher: If you are fresher then you can earn up to 10-15K per month in a company. If it is a start-up then starting salary may be a little lesser from 8-12K per month.
When you get certified: But now people are doing a course in online Marketing to increase salary and get the skills and knowledge. Now the fresher has the power to negotiate and get a salary of 18– 25K per month.
In 2–4 Years Of Experience: Salaries increases from 30 to 40K per month.
5+ Years Of Experience: Depending on the quality of experience the people can earn desirable income, their salary increases from 10-15 lakh.