Patanjali & Ramdev BABA Success Story Yoga
Patanjali is a company of Baba Ramdev and Acharya Balakrishnan. It is fast growing to become India’s fastest-growing consumer products company, but Patanjali did not get this success overnight but it was followed by many years of Baba Ramdev and Acharya Balakrishnan.
In 1995, Baba Ramdev and Acharya Balakrishnan started Divya Pharmacy (Divya pharmacy) together. Initially, this company used to make Ayurvedic and herbal medicines, slowly these medicines started to become popular among people, at the same time Baba Ramdev was also becoming popular as a yoga guru. Due to this, Ramdev and Balakrishnan wanted to set foot in other products as well, but it was difficult due to Divya pharmacy registering in a trust. Ramdev and Acharya Balakrishnan started Patanjali Ayurved in 2006 with a loan and Ramdev and Acharya Balakrishnan started making a variety of consumer products,
There was a time when baba Ramdev and Balakrishnan lacked money to register it when the divine pharmacy was established. From 1995 to 1998, Baba Ramdev used to distribute medicines free of cost, he used to buy raw materials himself and prepare medicines for the same. Baba Ramdev propagated Yoga and Ayurveda in the country, due to which aroused interest and belief in people towards Ayurvedic medicine and he again turned to the ancient Indian culture of Yoga and Ayurveda. Baba Ramdev is also known as Yoga Guru and he propagated Yoga and Ayurveda through TV. His program is broadcast on various national channels, his yoga increased diseases, and Baba Ramdev became popular from house to house and People’s confidence in Patanjali’s products aroused.
Patanjali’s foreign multinational companies collide
In the success of Patanjali, foreign multinational companies were nothing short of a challenge, as they had already occupied the market, Baba Ramdev launched a swadeshi campaign against them. The low prices of Patanjali products contributed significantly to compete with multinationals. Baba Ramdev says that India’s money should not go out of India. Their main aim was not to earn a profit, because earning from patients was against the philosophy of Ayurveda. Apart from this, Patanjali’s strong distribution network and brand strategy also contributed to the company’s success.